Quick Information

ADDRESS

Herzog-Friedrich-Straße 39, 6020 Innsbruck, Austria

RECOMMENDED DURATION

3 hours

Timings

09:00–19:00

VISITORS PER YEAR

600000

TICKETS

From $29.32

EXPECTED WAIT TIME - STANDARD

0-30 mins (Peak), 0-30 mins (Off Peak)

EXPECTED WAIT TIME - SKIP THE LINE

0-30 mins (Peak), 0-30 mins (Off Peak)

Plan your visit

Did you know?

The birthplace of Swarovski crystals is in the quaint village of Wattens, Tyrol, not Eastern Europe, as many people would assume.

Artists, designers, and architects showcase the brilliance of Swarovski crystals in captivating exhibits at the Chambers of Wonder within the Giant.

Check out iconic outfits worn by renowned actors and musicians like Elton John, Cher, Marlene Dietrich, and others.

Why Visit Swarovski Crystal Worlds?

Eclectic Art: The art exhibits are like nothing you’ve ever seen before, with each artist displaying their interpretation of crystals using steel, glass, stones, and light, making for an interesting immersive experience.
Kid-zone: The Museum is a kid-friendly zone, with an outdoor playground including a 25-meter-long climbing route, a hand-shaped maze, a carousel, and a water play area.
Crystal Shopping: Visit the on-site Swarovski store and purchase items from their renowned product line. The OPTIK store is a huge favourite and is known for its binoculars, spotting scopes, and other accessories.
Refreshments: The venue has a famous Daniels Kristallwelten located on-site, which serves as a restaurant and patisserie, where you can grab a meal, or try out their delectable baked goods.
Numerous Events: Swarovski sometimes collaborates with artists to host public events in the garden, such as the Circus Festival with Circus Theater Roncalli. Enjoy circus performances, aerial acrobatics, clown shows and more.
Bustling Environment: During Christmas and other festive seasons, the garden also has numerous food trucks located throughout, adding to the experience.

Plan Your Visit to Swarovski Crystal Worlds

Address: Swarovski Kristallwelten, Kristallweltenstraße 1, Wattens, Österreich

Find on Maps

The museum is situated on a hill in Wattens, close to Innsbruck, Austria. The region is well connected via public transport, making it easily accessible.

Closest landmark: Labyrinth

Crystal World is open daily from 9 AM to 7 PM. Last entry is at 6 PM.
The Playtower and OPTIK Store are open from 10 AM to 7 PM.
Crystal World is open to the public daily, including public and bank holidays.

History of Swarovski Crystal Worlds

Crystal Worlds came to life because the company's CEO, Helmut Swarovski, wanted to mark the centenary of the Swarovski brand in an innovative way. He envisioned a place where art, culture, and crystal would come together to captivate visitors. The museum's location was chosen to be close to the company's headquarters and production facilities in Wattens, Tyrol, Austria. In 2020, Swarovski celebrated its 125th anniversary, and as part of the celebration, the Crystal Worlds underwent a significant renovation and expansion, adding new exhibits. The museum is a testament to the innovation of the Swarovski brand, and is one of the most visited locations in Austria today.

Who Built Swarovski Crystal Worlds?

The museum was designed by multimedia artist André Heller, on request of the company Swarovski for their anniversary celebrations. The Playtower was designed by artist Friedensreich Hundertwasser. Numerous artists collaborated to put up their work in the exhibits you see in the museum today.

Swarovski Crystal Worlds Architecture

The architecture of the Swarovski Crystal Worlds is a unique and captivating blend of art, creativity, and modern design, by multimedia artist André Heller. The museum's interior consists of several themed chambers, each designed by different artists, designers, and architects. A combination of materials have been used, including glass, steel, concrete, and natural stones. The Crystal Worlds' main building is partially buried into the hillside, blending harmoniously with its surroundings for an eco-friendly design. The entrance to the museum is marked by a giant head, made of over 0.8M hand-mounted crystals, becoming an iconic symbol of the Crystal Worlds internationally. The kid-friendly playtower was designed by artist Friedensreich Hundertwasser, which stands as a colourful play area, in contrast to the elegant crystal exhibits of the museum.

What’s Inside Swarovski Crystal Worlds?

Chamber of Wonders: Based on the historical chamber of wonders in the castle of Ambras, which was a 16th-century attempt to assemble a universal collection of all knowledge, there are 18 Chambers of Wonder including Silent Light, Blue Hall, and Timeless to name a few.
Crystal Cloud: At the entrance to the museum lies the Crystal Cloud, a giant head covered in over 800,000 hand-mounted crystals. The head has become synonymous with the innovation of Crystal World.
The Garden: The Museum also consists of a 7.5-hectare garden, where contemporary art meets ancient history. In the garden is a hand-shaped maze that you can enter and try to find your way out of.
Mirror Pool: The Mirror Pool is a large, shallow pool of water, perfectly reflecting its surroundings of landscaped gardens and art installations, creating a stunning mirror effect.
Roman Excavations: During the intensive 2014 renovation of Crystal Worlds, 702 Roman coins and wall remains dating back to Roman times were excavated, which are now available for public viewing.
Hexalite: Experience a unique outdoor installation by Emirati artist Zeinab Al Hashemi which is a combination of 33 hexagonal structures of mirrored steel, adorned with 1,145 Swarovski crystals and mirrored prisms.
Observation Deck: Walk through an alpine garden to an elevated observation deck, where you can look through Swarovski’s OPTIK telescope and study and enjoy the surrounding landscapes.
Yes to All: This famous sign made entirely of crystals is visible from almost everywhere on the premises. The sign reflects the behaviour of easy consumerism in today’s society,